Proving that data is the new currency, sites like Mercury Magazines will pay for your subscriptions if you give them a little data about your line of work, the company you work for, and the industry you work in. That demographic data is worth more to them than wholesale subscriptions will ever be.
There is some actual sharing going on in the sharing economy. Sites like Freecycle.org and Craigslist’s “free stuff” section regularly have free offerings that either require a little maintenance or transportation.
Sure, 7-Eleven will give you a free drink for downloading their app, but you can also get a free Slurpee every July 11.
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