Every now and then, a mass-market retailer such as Target, H&M and Uniqlo will partner with a celebrity or a design house — and shelves and racks are quickly emptied.
In 2015, Target stores offered special items from the resortwear company Lilly Pulitzer, and the merch sold out almost instantly. It was a similar story in 2007, when H&M rolled out a line designed by Madonna.
Often, these collaborations are “limited editions,” and supply and demand does its thing. So get up early, grab your best credit card, and stand in line for this stuff, because you can be rewarded with a nice profit that will only go up with time.
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