How Much the Average American Spent on Valentine’s Day

CANDY

If flowers aren’t on the wish list, you can’t go wrong with something sweet. Fifty percent of consumers are expected to buy candy this year, for friends or family. That amounts to $1.7 billion of spending on sweets.

Americans are crazy for candy hearts too, and they’re an affordable gift idea. You can buy a 1 pound box of Sweethearts for just $10 on Amazon. That’s the perfect amount if your kids need to pass out candy, or if you want to fill up your candy bowl at work with something festive.