Your browser history has a surprisingly large impact on your online shopping search results. Thanks to something called dynamic pricing, retailers (airlines especially) will look at your search history and use it against you in order to increase their prices.
To avoid these price hikes, always make sure to clear the history and cookies on your web browser before shopping. If you want to play it extra safe, you can even shop in incognito mode on your browser so that any traces of your former searches are all but gone.
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