Dixey says that the cereal box craze began about 20 years ago with Wheaties, when the General Mills brand launched sports-themed collectible boxes. “I’ve seen things all the way back to the 1910s, Kellogg’s early boxes,” she added.
On eBay, a set of three Dallas Cowboys Wheaties boxes are going for $119. Those who prefer Kellogg’s products can buy a large Frosted Flakes box from the ’50s for $350, complete with the original Tony the Tiger illustration.
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