It’s called the “left-digit effect,” and it works insanely well. No matter what you know, if you see an item that’s $24.99, it will feel like it costs $24, not $25. You see that 4, and your mind runs with it. This pricing is even more effective at barrier levels. Something that’s $199.99 seems cheaper than something that’s $201, even though they’re essentially the same price.
Buying Food in Bulk Buying Food in BulkWhen you see a whole bunch of bananas…
Senior-Friendly Jobs That Are Perfect for Retirement In theory, retirement is a time to kick…
Here's Your Do-or-Die Retirement Plan If You Have Nothing Saved If you’re concerned that you…
COMMUNITY STANDARDS Life is all about change -- and moving to a senior community is…
Watch your web surfing If you have a smartphone or tablet, the Nielsen Panel—yes the…
FREE FOR ALL Freebies are everywhere. Restaurants will hurl free food at you for your…