October 31, 2018

15 Unbelievable Secrets Shopping Malls Don’t Want You to Know

Everything Costs $9.99 for a Reason

It’s called the “left-digit effect,” and it works insanely well. No matter what you know, if you see an item that’s $24.99, it will feel like it costs $24, not $25. You see that 4, and your mind runs with it. This pricing is even more effective at barrier levels. Something that’s $199.99 seems cheaper than something that’s $201, even though they’re essentially the same price.

Previous 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16

Click Here to Leave a Comment Below

Leave a Reply: