December 19, 2018

10 Ways Stores Make You Spend More During the Holidays

They Make You Nostalgic

Retailers frequently sell items that appeal to people’s feelings of nostalgia, such as a ’50s-style dining set, an old-school video game system or a retro turntable.

Gifts that trigger a memory or inspire a young person to try something from the past can offer richness that general gifts like candles cannot, according to Fortune Magazine.

These feelings of nostalgia seem to have a significant impact on the spending behaviors of holiday shoppers. Nostalgia led shoppers to pay more money for products and value their money less, according to a study from the Journal of Consumer Research.

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