Clearance racks or shelves are often located all the way in the back of the store or are hidden as much as possible because retailers want holiday shoppers to have to walk through the entire store to get to them, according to Business Insider. By walking through the store, you’re more likely to see higher-priced items first, which you might end up buying.
Once you do find the clearance section, it’s purposefully in a state of disarray. True bargain shoppers don’t mind sifting through the mess to find the great deals, but the average shopper is more likely to be turned off by the obstacle and instead buy non-clearance items, letting the retailer win.
This holiday season, avoid these retailer tricks so you can shop smart. Your wallet and bank account will thank you.
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