It may seem like you’re saving money when you comb through grocery store ads looking for the best deals at multiple stores, but there are hidden costs. According to financial adviser Tammy Johnston, people often fail to factor in the value of the extra time they spend shopping or the cost of driving to more than one location each time they need groceries. She holds that it’s more cost-effective to pick one store, become familiar with its prices and buy the items you need when they go on sale.
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